Advertising Age
Brief:
Advertising Age has announced their third annual “give us your artwork, win a trip to Cannes” competition, open to budding creative types under the age of 30.
According to Ad Age there are three things the cover must do:
- Convey the global theme in some way.
- Be excellent.
- Be original work.
Concept:
Today the world is a much smaller place. Brands now hop from one country to another. The cover reflects just that. A brand now easily melts into an away-country and makes it seem like it always belonged there.
There was a fair amount of similarity in the symbols hidden in flags and logos of various brands.
There was a fair amount of similarity in the symbols hidden in flags and logos of various brands.
Client:
Advertising Age
My Role:
I worked solely on this project, right from the idea to the art work.